Vibe Assets
For JUXT Taphouse- TEAM: Variant
- ROLE: Lead Designer
- YEAR: 2022
JUXT Taphouse is a restaurant and bar operating in Bellingham, Washington. The JUXT brand and restaurant interior feature clean, modern design while weekly events and a cheerful staff create a fun, inviting atmosphere. I was lead designer on a team tasked by JUXT with creating a series of visual assets that would pair the restaurant’s sophisticated visual aesthetic with vibrant colors and lively imagery promoting its weekly events and capturing the personality that drives its welcoming vibe.
Flight Club Branding
We started with Flight Club, an annual membership program at JUXT. Members get access to free flights and other exclusive benefits each month. Playing off the name and a bird’s-eye view of the four glasses in a JUXT flight, we decided a vintage four-prop plane in a high-energy, golden-age-of-flight-style poster would be the perfect way to introduce the program.
Event Signage
To promote weekly events, we created a series of posters in the spirit of classic concert posters using dynamic imagery, a limited color palette and custom typography. Each poster was designed and illustrated so that it would be unique and eye-catching on its own, but also complimentary with its counterparts so they could be displayed as a set as well. Additionally, each poster needed to be usable in sandwich board signs, on TV screens and in social media posts so we delivered versions of the artwork adjusted for each scenario.
To-Go Beverage Cans
JUXT offers crowlers and cans so customers can purchase beverages to go. We designed a label that incorporated elements from flight club and the event posters, hinted at the restaurant’s atmosphere and the various beverage offerings available and included a few nods to JUXT’s owners and the story of its beginning.
